Successful Hosting of Marketing Strategy-based Training Course by Zhongguancun Hanhai Technology Park in the Silicon Valley

Published：2014-01-03 Clicks：1466

On December 10, Zhongguancun Hanhai Technology Park in the Silicon Valley invited James Shi, who has years of experience in marketing, to develop a wonderful marketing strategy-based training course for the entrepreneurs. James Shi mentioned that with the coming of mobile internet time, the marketing broadcast shall begin to move towards a brand new “micro marketing time and innovation and new spreading method shall be indispensable for the reach of low-cost and cost-effective “micro marketing”. Under the big environment of network economic era, the way how enterprises thoroughly subvert the traditional marketing and gain help from “micro marketing” to make the consumers feel the enterprise philosophy during inter-exchange and actively percept product information become quite crucial.

The whole market development rhythm is constantly quicken under the market demand dominated economic times and the stimulation of fast development and application of internet technology. As a low-cost and cost-effective marketing method, micro marketing advocates to build a lighter and more efficient marketing chain that covers R&D, product, channel, market, brand spreading, promotion and customer relationship through “virtual” and “reality” interaction to integrate various marketing resources to achieve the marketing effect of gaining big from little and gaining heavy from light. As to the traditional marketing, the information is what to spread and to make the customers to constantly receive information to generate psychological changes, while “micro marketing” pays more attention to customers’ participation, which means participation from the beginning. With the coming of “micro marketing”, the contents of the whole internet have been tore apart and with the users to gradually integrate, the “individuation” has become the mainstream.

Teacher James was good at teaching and led the listeners to open the gate of marketing through own experiences and explanations. The training course has a lively atmosphere and warm response and the entrepreneurs all expressed their benefits from it.